Before you even think about building a website, researching keywords, marketing, or SEO you will want to have clear picture of your overall business plan. This is about knowing who your ideal customer is, and the market setting.

With this understanding you can structure your plan to create an effective sales funnel, and overall competitive strategy. Without this knowledge, you may end up with lots of good traffic, but nothing that converts to sales.

Here are some questions to help you getting started on clarifying your plan.

1] What is your business?

2] Whom do you want to attract?

3] What do they want?

4] What are they searching for?

5] What do you sell?

6] How does what you sell get your clients what they want?

This is about finding out who YOU are and why people should care. You will need to take the time to define what sets you apart, what makes you special, and why people will come to you instead of someone else.

You can define your unqie sellling proposition by answering these questions.

1] What makes you different? or Better?

2] What makes you stand out?

3] What are you selling?

4] Who are you targeting?

5] How does what you sell benefit them?

6] What is unique about the product or service you are selling?

Now that you have a good understanding of your unique selling proposition, it is time to start thinking of keywords you might be interested in using as you develop your online marketing strategy.

Keywords are terms that are used when someone is searching for something on the net. It is the term(s) your ideal customers will most likely be searching for online.

Here are some questions to help you identify a starting point for keywords.

1] What sort of pain is your ideal customer experiencing?

2] What sort of solution might he or she be searching for online?

3] What sort of terms will your ideal customer search for?

Keep track of these keywords, you will do more keyword discovery throughout your online marketing strategies that will help you find "sweet spots" that are less competitive, but give you lots of traffic.

Click here to go to the next phase of DAY 1!