There are many strategies out there for creating good content. You can just write about what you know and are interested in. You can also follow proven methods that have been tested to get results.
Here are 7 proven tips for blogging, articles and video content:

1. How To articles - specifically use "How to ___ "in your title. This article should answer and reveal the title of the question. Have fun with it. Keep it simple, and use steps to outline the process.

2. Do demos and tutorials by SHOWING them how it is done. They want to see exactly how to do it. Again, have fun with it. They are reading or watching because they are interested in that topic. If they like what you have, they will want more.

3. Creating a "Step-by-step guide" for a topic that will allow the reader or viewer to walk through the process in confidence.

4. Write about case studies so they can see someone as an example. People love reading and hearing about others like themselves who have made it work.

5. Expert interviews are a great way highlight your connection with an industry giant as well as give the viewer an inside look at what the expert can offer. Standing on the shoulder of giants is a fantastic way to leverage other's success.

6. News about your current industry, or an event that took place. This can be written as a press release as well. Keeping up with this will show your reader that you keep up with the industry and know what is happening.

7. Using tips like "secrets", "top", "3 Ways" to show something revealed is a great way to sound like you have exclusive information that is sought after.

All of these methods work really well. Use them consistently and watch what happens.