Social media can be a great way to drive traffic. Here is a tip that will help you understand your power. You can use great sites such as Twitter, Facebook, LinkedIn, and YouTube to start. But where it really starts to pay off is in the power of you HELPING AS MANY PEOPLE AS POSSIBLE. That is when you will attract those who need your services and or products. The social media platform is a two way conversation that is open for serious conversations. If you look closely at the people who have mastered this idea, they are HELPING, not spamming people. So, who can you help today? What forum can you join to provide good solutions for people? People want answers to their problems, can you help them? Think of social media as a tool to help others, and your increased income will follow. It is proven, it works.